Running A Day Spa – Making A Salon Lucrative

One of your duties for running a day spa is to hire licensed employees like massage therapists. Be sure to check that their licenses are renewed and updated. You will also need to hire hairstylists, manicurists, and assistants. It’s best to get highly qualified workers who charge a little more than get someone who doesn’t know how to cut hair or give a proper massage. Make sure that they have pleasing personalities and excellent manners because working in a day spa involves very close contact with clients.

Search for an ideal location, an upscale neighborhood would be a good place to start a day spa. Your success as a salon will depend on cornering the right market. Choose a location with lots of parking and traffic. Make sure your salon will be visible from the road. Double check zoning laws to make sure you will be allowed to open a day spa in that area.

Running a day spa with a little sophistication is a must. Plan your salon’s design to appeal to the upscale market especially if you will be located in a high end neighborhood. Use high quality and pretty floor tiles like the ceramic kind. Install good quality mirrors. You shelves and furniture should finely custom built. Make sure your lighting isn’t glaring to the eye, but be sure to install proper lighting for the make-up and facial areas.

When you start interviewing employees double check their credentials and make sure they are licensed and that their licenses are renewed. Ask for references and make yourself a guinea pig for them to show how good they are. Work out a commission agreement with your staff to encourage them to work faster and get more clients in. Some day spa owners give a 30% commission to massage therapists. Some salons charge workers an hourly rate or monthly rent for space to do their work. You can also pay your employees a fixed monthly rate.

Running a day spa also necessitates you to buy equipment. You will need to buy massage tables, hair salon chairs, foot spa chairs and many more equipment. You will need a pretty long list for this one. Try going to a beauty school or massage therapy schools for a list of equipment you need. Maybe they can tell you where to get a catalog with a list of all the things you will need to buy including prices. If you can find slightly used equipment that still looks new, you can lower your capital expenses.

Treat your clients like a queen for a day. Running a day spa involves pampering your customers. Give them little tokens of appreciation for patronizing your salon. Give them a nice refreshing drink if they have to wait. Stock up on bottled water. Buy luxurious towels and robes. Make sure you massage table is comfortable. Keep up with the latest color trends for nail polish.

Marketing is an important part of running a day spa. Good marketing can get many clients to come. Let people in your town know that you will be running a day spa in the neighborhood. Print business cards, brochures and fliers. Advertise in your local papers and community newsletters. Register your business with the local business center and on online directories. Sponsor local events to get your business name visible to people. Do some internet marketing too because everyone searchers for what they need on the net.

There are many things to consider before you start running a day spa. Learn what’s new with massage techniques, take a course or enroll your employees in classes that have certification. Promote your specialties like hot stone massage or body scrub service. You can learn a lot from other salon owners who can give you priceless advice. Look for a mentor who can give you unbiased opinions on how to make your day spa lucrative.